You got to hand it to Samsung, on the same day over 100 of the world’s leading designers sign court papers supporting Apple in the never-ending patent case between the two companies, new patent filings come to light that will do nothing to reduce tension between the two firms.

What the papers say

“Samsung Caught Using Apple Watch Design Figures in a Recent Patent Filing,” say Patently Apple, who first spotted the story.

“Samsung Uses Apple Watch Illustrations in Smartwatch Patent Application,” notes MacObserver.

“Has Samsung been caught with Apple Watch drawings in its patents?” IBT

“Samsung under fire after it files for a smartwatch patent using images of an APPLE Watch” Daily Mail

Patently Apple spotted it first:

“In a patent application that surfaced today at the U.S. Patent and Trademark Office titled “Wearable Device,” they [Samsung] discuss their new “exchangeable” strap mechanisms. What struck me was that a great number of their form factor patent figures were actually Apple Watch designs,” Patently Apple writes.

screen shot 2016 08 05 at 11.32.35Patently Apple

Those patent pictures thanks to Patently Apple

‘Shameful and sleazy’

The questionable patent was filed in January 29, 2016 and published August 4. What gives Samsung’s Apple flattery away is that in some of the patent images you’ll clearly see the watch design features an Apple Watch Digital Crown, what appear to be Apple proprietary band designs and depictions of the four-square watch sensor layout on the underside of the device. Samsung’s devices don’t look like this, but Apple’s do.

“Once again, Samsung is caught trying to copy an Apple idea and even using Apple patent design figures and not clarifying that they’re from Apple,” said Patently Apple. “Although it’s shameful and sleazy, it’s certainly not surprising.”

We know competition between the two firms is intense. Only the other day Samsung used the launch of its latest high-end smartphone to poke fun at Apple for some reason.This was just the latest in a long, long line of attack marketing ploys the company has used in its fight for market position. There’s good business in being the “Anti-Apple”.

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